Via libera al PUMA Phone
Sagem Wireless ha scelto AxiCom per lanciare il PUMA Phone – un telefono cellulare con tutta la carica sportiva del brand PUMA.
Telecomunicazioni
Le Telecomunicazioni - la tecnologia che ha ridisegnato il modo in cui comunichiamo - abbracciano una vasta gamma di aziende, prodotti e servizi oltre a un vertiginoso assortimento di competenze tecnologiche. Dai dispositivi portatili wireless alle reti su cui essi girano, AxiCom possiede una profonda esperienza tecnica su tutti gli aspetti del settore telecom.
Because of our relationship with clients such as ZTE, BT and Kineto Wireless, we work at the core network infrastructure level all the way to the end user to create awareness and influence decision makers, regardless of whether they are engineers, executives, or individual consumers.
The Challenge
In February 2009, BT España. which provides communication and IT services for the Spanish business market, launched its mobile services for corporations, small and medium-sized businesses and freelancers.
The aim was to carry out a PR campaign that would obtain a high return on investment (ROI) compared to an advertising campaign, and that was innovative, in contrast to what the...
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Sagem Wireless ha scelto AxiCom per lanciare il PUMA Phone – un telefono cellulare con tutta la carica sportiva del brand PUMA.
The Challenge
Competing against mobile phone vendors with massive launch budgets and in a market dominated by hype around Android devices and the iPhone, the AxiCom team knew it needed to take a creative, nimble and proactive approach to building the buzz ahead of the...
The Challenge The ZTE F930 handset was to be launched in the UK, with the principal target being young women. ZTE had not engaged with this audience before in the Consumer space in the UK, and was keen to use social media to gain quick recognition for the ZTE brand and the handset. UK operator Three was the key route to market, so the main aims were to achieve a quick lift of...
