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La discesa di Kodak verso un’inevitabile bancarotta già da tempo anticipata è stata ripresa dalla stampa di tutto il mondo. Tutto per colpa dell’inesorabile crescita della fotografia digitale e dell’incapacità di Kodak di stare al passo con i tempi. Ciò che non è stato messo in risalto è la decisione quasi suicida presa dai vertici di Kodak nel lontano 1993 di ridurre gli investimenti dell’...
26 January, 2012
AxiCom ha recentemente lavorato con l’ANEI, l’Associazione Nazionale Spagnola delle Internet Company, per completare lo studio “L’informazione professionale nell’era Web 2.0”. Uno dei risultati chiave emersi da tale ricerca, è stato che il giornalismo non può più esistere senza i canali dei Social Media.
I comunicatori media più influenti sono quelli che occupano nuovi ruoli ibridi come i...
03 January, 2012
Periodicamente nuovi tool di social media e di diffusione di contenuti fanno la loro apparizione sulla scena. Per non perdere il treno, le aziende cercano spesso di buttarsi in quello che sperano si riveli lo strumento giusto per garantire notorietà al proprio brand e di conseguenza favorire crescita e successo.
Una volta aperto un account su Twitter, una pagina Facebook o magari un profilo su...
08 November, 2011
La notizia relativa alle dimissioni di Steve Jobs da CEO di Apple ci ha rattristati tutti. Per un uomo che ha ottenuto così tanti successi e che ha dato tanto al settore, il dover farsi da parte per motivi di salute è doloroso così come è una perdita tremenda per l’industria tecnologica e per il mondo l’uscita di scena di una mente creativa al top della sua ispirazione. Senza la sua...
23 September, 2011
Now, I’m no eco-warrior – yes I recycle and catch the train to work, but I also drive a Land Rover and probably have a higher than average household electricity consumption because of the amount of gadgetry around the house – but clean tech investment just seems to make sense doesn’t it? Make money and help save the planet? Sounds like a win-win to me.....but not...
20 April, 2011
Good news for the French, they’ve been recognised as the most technologically advanced country in the world. There’s a good reason for this, the French are the only people using ordinateurs, whereas the rest of the world has to make do with computers. These are strange machines that look like ordinateurs, smell and behave like ordinateurs but are not really ordinateurs....
19 April, 2011
The French have a recent addition to their language. And the word is “courriel”.
Nothing that unusual, after all new words get created every day. But this word “courriel” is the French translation of “email”. So what they have done is taken a word that everyone across the world understands intuitively and made it into a completely different word...
18 April, 2011
The current legal argument between the UK’s Newspaper Licensing Agency (NLA) and online clippings company Meltwater and the UK’s Public Relations Consultancies Association (PRCA) awaits a final tribunal decision later this year.
The NLA has won every legal conflict it has so far encountered, so one would assume that they are fairly confident about the result of the next tribunal...
15 April, 2011
So I start this post with abject apologies to anyone who has “linked me” in during the past six months. But it seems to me, and it is a big Hattie Jacques sized but, that the motivator behind the mass circulation of LinkedIn requests is the fear of imminent unemployment. Almost like the fleeing of animals in advance of the tsunami, the arrival of a “please link to me” demand inevitably presages...
21 February, 2011
Sometimes a headline grabs you and wills you to read the whole article. Much like this article entitled How to Win at Facebook Without a Social Media 'Guru' in Advertising Age which made me chuckle.
It was highlighted to me by a colleague and client who knows how little time I have for people who are full of hot air, excellent at talking around a subject and making themselves look...
07 February, 2011
LATEST TWEETS
AxiCom_CMT: RT @barryflynn: New group formed to promote MPEG-Dash standard for OTT video streaming. At Connected TV: http://t.co/nskJU1rc
7 hours 37 min via web
AxiComBNL: Les petites entreprises européenne ne sont pas convaincues par le #cloud, lire le rapport de #Dell et #Intel http://t.co/u2O07EhI #SMB
10 hours 53 min via web
AxiComBNL: RT @DellNederland: Europese bedrijven sterk afhankelijk van ICT, maar niet op de hoogte van de voordelen van de #cloud http://t.co/xhlZr ...
11 hours 28 min via web
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